Corporate Philosophy

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Corporate Philosophy

Philosophy

We will offer values by believing the “spirit of manufacturing”.
We will offer values through our products which were made with the spirit of manufacturing.
We will pursue social equality by believing “the value of egalitarianism”.
Based on “the egalitarianism”, we will treat any person in the same way including customer, business partners, employees, and other stakeholders.
Through “4 C policies”, we will devote to our society.

「Change」
We will be a flexible company which can follow social change.
「Challenge」
We will keep challenging ourselves without fearing any mistakes.
「Chance」
We believe opportunities will be given to diligent people.
To not to miss the opportunities, we will strive.
「Creative」
We will have a creative mind and think about the value of it.

Concept of the logo

This logo mark is a combined design of an abstracted image of a needle and a motif of a heart. The mark illustrates our company’s historical and behavioral aspects that shows our innovative actions through 60-year business inside and outside Japan. We grew from a needle manufacturer to the global company and still we are expanding. We added that idea inside the logo as well.

The heart-shaped needle symbolizes the commitment to delivering products that capture the hearts of customers and the direction the company is heading. The ripples convey not only the spread of exceptional products worldwide but also the desire to create a circle of happiness, where people care for each other, both personally and within the community, spreading joy to many.

About Yachiyo Green

The color of green expresses our four aims: faithful and clean organization, camping products related to nature, growth of young leaves and conscious of environment and Eco management.